sails in the wonderful Lake Maggiore in Switzerland. The challenge was to create a different visual identity in comparison to competition. The color orange, as opposed to the classic blue, used frequently for this type of business, differentiates, characterizes and gives strength to the identity of the nautical school. The green recalls the lake true color and together with the orange creates a vibrant and youg look. Icons have been conceived and designed in two different sizes for greater versatility of use.